Luxury watches, homes, cars, boats, and other jewelry, are all major purchases. Although the definition of what a luxury watch is may vary, it’s safe to say that watches starting in the choice of $5000. 00 or over are a luxury for most people. Interestingly, when compared to things like homes and cars, watches are a much more controlled item even when the price for a given watch may cost considerably less than your home or car.
So, what’s the big deal? Well, luxury watch manufacturers frequently have rules against selling their products online for their authorized dealers. Not only that, but if you go to the website of many watch manufacturers, the first thing you’ll see is, “DO NOT BUY OUR PRODUCTS ON THE INTERNET. inch ghorbaghe series
“So what? inch you may ask. Well, in the eyes of this author, that rule jigs in the face some basic practices that are the main world of commerce and capitalism in most other industries.
Let’s take the example of automobiles, for instance. According to the Federal Trade Commission, the average price of a new car just last year was nearly 30 thousand dollars. A typical price for a well-known Switzerland made diver’s watch begins at around $1500. 00 or so and go up-wards to $5000. 00 and beyond. You may think that a luxury car would be more difficult to buy online than the usual watch costing considerably less, wouldn’t you? Yet, at the time of the writing of this article, there are over 2600 NEW vehicles priced from $30, 000 or more for sale on a popular internet auction site.
Partially One of our series, Luxury Watches — Why you should Buy your Next One Online we are going to consider the following question:
1) Why do many watch manufacturers prohibit their authorized dealers from selling online?
So, Why DO many watch manufacturers prohibit their authorized dealers from selling online?
1) There may be several reasons for this rule, but the most obvious one is… drumroll please… you thought it, price control! What is the number one effect manufacturers hate caused by selling products online? Price competition. After all, which of the following scenarios is going to result in the best deal for you, the consumer?
a) You get one local dealer to choose from who sells his product at the manufacturer’s required minimum price and with a restricted selection,
b) You can choose from 10 dealers from in every state who compete with one another to offer you the best price, selection, and service. (However, if luxury watch manufacturers allowed this practice, the monetary value of their product might drop. )
2) Manufacturers may claim that they want only the most qualified, authorized dealers selling and providing your watch. This rule helps make sure you get good service from a knowledgeable, professional watch dealer.
3) Reproduction, or Fake watches are around every corner on the internet. It’s possible that you could think you’re buying a genuine article and end up with a fake. (Ocassionaly, you’ll see fake watches listed as real ones on that popular auction website mentioned above. ) Additionaly, buying a watch view unseen means you won’t know you’re getting a fake until it’s delivered to your home.
4) Support for the “little guy” local watch dealer. Out of the goodness of their bears, the manufacturers want to support the local watch dealers they’ve had long relying on relationships with. (Yeah, right. )
Are these rules what stand between you, the worthwhile watch buyer, and the ability to find the watch you want at perfect price?
In our next article, we’ll examine whether this policy is reasonable and fair, or simply an not fair plot contrary to the unwitting masses.